Designers’ 10 Rules of Composition, Part 2

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Repetition makes for successful compositions.

06. Boost (or Reduce) Your Contrast
Contrast is an incredibly useful tool for both highlighting and hiding certain elements of your design. By upping the contrast or using a high contrast feature color, you can help an element stand out and draw attention. Likewise, by lowering the contrast, you can make an element fade into the background.

07. Repeat Elements of Your Design
To maintain consistency and a logical layout, take specific elements from one section of your design and apply it to other sections. Maybe a style of type can be applied to more than one section of your design, or perhaps a graphic motif can be used more than once. So, tie your design together with repeated elements.

08. Don’t Forget the White Space
White space when used strategically can help boost your design’s clarity and overall look by balancing out the more complicated and busy parts of your composition with space that helps your design to breathe.

09. Align Your Elements
Designing a composition that has many elements in it, don’t just throw them all on the page and call it a day, because aligning these elements is a quick and easy way to transform your design from shabby to chic.

10. Divide Your Design Into Thirds
The rule of thirds is a simple technique where designers divide their designs up into three rows and three columns, and at the points where the vertical and horizontal lines meet is where your focal points should be.

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